BUBS
The task? Create a campaign for the launch of BUBS in the US. The insight? Americans love Swedish BUBS but confuse it for boobs. So much that results as "Americans love boobs" show up when you search for "Why do Americans love BUBS?" online. The campaign? Swedish boobs*
                                                                                                                                          *BUBS
We are going to use push-notifications as a way to launch the campaign.
1 in 8 Americans get breast cancer. With this in mind as well as their new campaign, BUBS has a chance to do real good with a PR-activation promoting getting your BUBS checked. Sorry, boobs*.
This task was a school project.