BookBeat
The brief? How can we ensure that the consumers keep choosing BookBeat for audio-books? The insight? BookBeat is merely considered a streaming-service rather than a company that takes action and contributes to positive change in society. The problem? Freedom of expression is more threatened than ever around the world. The idea? In collaboration with PEN International - BookBeat takes a stand against censorship and show how easily narratives can be altered through it and gives people around the world access to censored books. The campaign? Altered Narratives. Let's start off with our manifesto.
The new tab on the BookBeat website has a VPN that is automatically accessed through the tab and located in Sweden, making it possible for people all over the world to read the books that are censored in their countries.
In BookBeats social media, the same visual identity as the outside-campaign will be used. Real quotes that have been censored and facts about censorship all over the world will be the main focus.
During the campaign, both the audio-books and E-books in the app will be censored in order for BookBeat to reach their already existing consumers through letting them experience what censorship feels like.
If you click on the link, you are re-directed to PENs official website.
Radio commercial.
The team: Elsa Lyck, Fiona Östlund, Erik Karlström, Valeria Gandich and me.
This task was a school project.