The brief.
Create a new product line and concept targeted to Gen Z.
Create a new product line and concept targeted to Gen Z.
The problem.
Oddly Good don't have products that suit their target group - products for when they are "on the go".
Oddly Good don't have products that suit their target group - products for when they are "on the go".
The new concept.
Oddly.
Oddly.
The new product line.
The Pocket G.O.A.T. with 20mg extra caffein - everything you need to get through that afternoon dip.
The Pocket G.O.A.T. with 20mg extra caffein - everything you need to get through that afternoon dip.
This task was a school project.