Rhode x TePe
The Problem? Only 10% of people floss. The insight? People prioritize skincare but not oral care. The idea? Making floss boss again - by opening a teeth-salon. How do we engage the audience? We launch a new product called "Floss-Gloss", which is basically just floss in the same packaging as the Peptide Lip Treatments from rhode.
This task was a school project.